Pay Per Click Management


Pay Per Click Remarketing Services are VITAL

PPC (Pay Per Click) Advertising can make or break a company’s marketing budget.  The largest benefit of PPC Campaigns are the instant impressions, clicks and sales (hopefully!) to your site. You can instantly rank at the top of Google for nearly any keyword, with the snap of a finger, but you can expect to pay a lofty price (high value keywords cost as much as $14 per click).

This high keyword placement often comes with a hefty price tag that may not be the most suitable option for your businesses budget. We offer highly targeted Google Ad solutions of all sizes, from startups to large established sites, to get the most out of your marketing budget. It’s essentially a 4 step process:

1.) Rank at the Top of Google 
2.) Follow Customers Across the Web 
3.) Guide Customers Through Buying Process 
4.) Convert the Sale 

Search & Display Network Campaigns

Affinity Audiences Insights
Amplified Advertisings PPC (Pay Per Click) Campaigns are Highly Targeted and Scalable to Fit Any Budget

Why Pay Per Click Remarketing Services are crucial to the success of your ads campaign


Most businesses can’t afford to solely rely on PPC advertising and if you aren’t taking advantage of pay per click remarketing services you might as well be throwing money out the window. Over the last decade, Paid Ad Placements have saturated the market making it too expensive, and bid amounts are inevitably climbing with increased competition in nearly every industry. PPC can be effective, and fill a few important roles, but it must be highly targeted and reasonably scaled at the right time. Remarketing to customers who are already interested in your business can improve your ROI (return on investment) and CRO (conversion rate optimization)

Amplified Advertising Digital Marketing Pay Per Click Services Explained
PPC Advertising tactics should follow the scientific method


Successful Pay Per Click Campaigns Require a Blend of Mathematics, Creative Design & Strategic Planning

From startups with small budgets to large established sites, nearly every business can benefit from a paid search campaign. Even with a large marketing budget, we firmly believe in highly targeted ads to maximize your return on ad spend (ROAS). Creating well structured paid Google Ad campaigns, and highly relevant Adgroups and Keywords lists, helps to improve the quality score, ultimately driving down the CPC (cost per click). IF you don’t structure the campaigns correctly, you’ll end up paying more per click, which adds up to giant losses over time, especially with larger budgets.

Track Conversions

Tracking Conversions, and where they came from, is possibly the most important aspect of managing a successful Google Ads Account. Identifying which channels, sales funnels, referring site, ad or keyword that lead that customer to make that buying decision is of utmost importance. Proper insight into the buying path helps campaign managers replicate or improve upon that buying process.

Setting the Budget & Tracking Profitability

Budgeting for a PPC Marketing Campaign can be daunting. Historical data, current Google trends and sales forecasting can help, but ultimately your budget should reflect how much you’re willing to pay per customer acquisition. Every company has an average order value (AOV). AOV’s can be calculated by measuring the average total of every order placed with a business over a defined period of time. The AOV should be the driving force for budget, and even influences product/service price. If your PPC conversion values don’t match the marketing budget, make adjustments and get it in the green!

Scale Budget & Track Performance

After an appropriate amount of time A/B Ad Testing (3-6 months depending on project details), and tracking campaign performances, it’s time to scale and cut off the fat (campaigns/adgroups/ads/keywords) that’s not turning a profit. Optimized ads should maintain the same positive statistics on a larger scale, but that scale needs to be tested. The optimized ads will reach a point where the ROAS (Return on Ad Spend) starts to drop. This is due to a number of reasons including increased competition, expanding markets, saturated geographical locations, and more.

Analyze PPC Data For Use Organically

Google Ad data can be insightful for creating or enhancing organic SEO strategies. Identifying Affinity Audiences is only one of the many benefits to marketing towards “similar” customers. For example, through collecting Google Ad data we’ve determine our jigsaw puzzle customers are also DIY enthusiasts. Publishing a jigsaw banner Ad on a DIY website, or publishing jigsaw ads on the display network (with targeted terms relating to DIY projects) may unleash new referral site conversions.

Ready to Talk to a Expert about our Pay Per Click Remarketing Services?

Give you competitors a run for their money with our robust PPC marketing techniques