Your Reputation Matters, Especially Online.
In fact, your Online Reputation can make or break your business. Having a positive online reputation not only increases loyalty with existing customers and trust with new users, but yields higher conversion rates and AOV (average order value).
There are a number of ways you could improve your business reputation. Being listed on review focused sites (Yelp, GMB, Reseller Ratings, Foursquare, TripAdvisor, Angi, etc), diligently monitoring search results and reviews (responding to both good and bad reviews quickly and professionally), promote and/or donate to favorite non-profit organizations, and creating positive content for users to share are just a few.
Does Google Place SEO Weight on Customer Reviews?
In Online Reputation Management reviews matter and heavily influence user buying behavior. Lets prove it, would you rather purchase (the same item) from a company with over 200 3-star ratings, or 100 4.7-star ratings? Users with negative experiences will naturally review the company more often than positive experiences, which also presents an opportunity for the company. Turn those negative reviews into positive interactions that leads to a more loyal and happy user!
Another aspect of online reputation is congruency in business listings. What appears more professional and trustworthy, a company listed in business directories with misinformation about hours, phone number, email, etc or a company with consistent and reliable business information? Haphazard business details indicate shoddy business practices. That may not always be the case, but for the time and effort required to ensure all listings are consistent, it’s a no brainer in our opinion.
There are a number of online business directory management services that ensure consistent and reliable information is presented across the board. There are over 50 free (high domain authority) business listing websites, like Facebook, Apple Maps, GMB, Linkedin, Bing, Yelp, Mapquest, Hubspot, Super Pages, Yellowbook.com, Thumbtack, etc. Take advantage of these high domain authority directory sites to improve SEO (and to obtain a quality backlink for free!).