Search Engine Marketing (SEM) vs Search Engine Optimization (SEO)
SEO generally relates to organic traffic while SEM relates to paid traffic, but that generalization is debatable among SEO/SEM experts. If immediate results are desired, SEM is the best approach, but the high cost of paid placements can quickly exhaust even robust budgets. SEO results take more time to actualize, and typically costs as much as SEM, but it will reap rewards with high link placements for months, or years to come. You can think of it as an investment, SEM is short term, SEO is long term.
Search Engine Marketing (SEM)
SEM is a strategy that utilizes paid campaigns in order to gain visibility on SERPs (Search Engine Results Page). This includes Google Ads, Bing Ads, Shopping Ads, Display Ads, etc. SEM ensures quick top ad placement, but includes a high cost over time.
Search Engine Optimization (SEO)
SEO is the practice of optimizing your website information to give it the best chance to show up at the top of Google, Bing & Yahoo SERPs naturally (Search Engine Results Page). This includes keyword & competitor research, backlinking, site speed, etc.
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